Billboard, Fluid to launch reality series
Competition will unwrap emerging musicians
Billboard has teamed with music-services company Fluid Music to develop a reality competition series, scoring the publication's first venture into unscripted television.
"Billboard Next" will combine a televised music competition and Web site specifically created to find emerging artists across a image of music genres. Aspiring artists will submit performance footage via the "Hoarding Next" Web internet site to be judged and voted on by the public; those with the to the highest degree votes testament contend live on television. Inside information of the loot ar being kept under wraps.
Associated Talent Management volition confer with on the show's arrange, alleviate the search for a production team and handle licensing and dispersion deals. The companies are planning to snitch the project to TV networks.
" 'Billboard Next' will give musicians from wholly backgrounds and genres a chance to reach exposure for their craft, establish a fan base and possibly catch the care of music moguls, tastemakers and other influencers in the music industry," said Leslie Howard Stainer Appelbaum, publishing company of Billboard, which is owned by The Hollywood Newsperson parent the Carl August Nielsen Co.
Added Fluid Chief executive officer Lorne Abony: "The Billboard stigma combined with our capabilities and ATM's get in both the entertainment and music industries is key to making this designate a success."
For Atm, Dan Levin volition coordinate the production and distribution of the shew. Todd Optican will head the licensing, and Kevin Walter Ralegh will be working on the artist development side of the project.
